FEATURED CONTRIBUTORS

Michelle Colon-Johnson – Charter Member

Founder of 2 Dream Productions, Inc. a book publicist company that specializes in working with authors and speakers to get more publicity to sell their books and products.
To Access Michelle’s Lessons from Publicity Click Here!

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Recent Articles

Ads Sell More Than Products

Ads Sell More Than Products

| August 8, 2013 | 0 Comments

Ads sell a great deal more than products.  They sell values, images, and concepts of success and worth.” – Brene Brown

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Building Pre-Interview Relationships

Building Pre-Interview Relationships

| August 6, 2013 | 0 Comments

There are many things you can do to build a relationship with the Hosts/Producers of a television/radio or videotaped show prior to the interview.

First thing to do is get into the mentality of not what they can do for …

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Making Connections

Making Connections

| August 3, 2013 | 0 Comments

“Connecting is about the genuine love of meeting people and making friends engage and assist one another on their journey.” – Michelle Colon-Johnson

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Radio Publicity Tips

Radio Publicity Tips

| August 1, 2013 | 0 Comments

When doing a radio or TV interview, the most important thing is your ability to connect with the host AND the audience. To get your audience to respond to your message you’ve really got to bring a lot of enthusiasm …

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Advertising vs. Publicity

Advertising vs. Publicity

“Advertising is different than Publicity–Advertising you pay for; Publicity you receive.” – A. Paulson

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Where To Begin Publicity On Your Book

Where To Begin Publicity On Your Book

You’ve completed your book, now you want to market it. “So Where Do I Begin?”

That’s a good question! First, You determine your target market and goal for your book, then that is where I (a publicist) come in!

One …

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What Image Do You Want For Your Brand?

What Image Do You Want For Your Brand?

“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the marketplace.” – David Ogilvy

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