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Archive for July, 2013

Advertising vs. Publicity

Advertising vs. Publicity

“Advertising is different than Publicity–Advertising you pay for; Publicity you receive.” – A. Paulson

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Where To Begin Publicity On Your Book

Where To Begin Publicity On Your Book

You’ve completed your book, now you want to market it. “So Where Do I Begin?”

That’s a good question! First, You determine your target market and goal for your book, then that is where I (a publicist) come in!

One …

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What Image Do You Want For Your Brand?

What Image Do You Want For Your Brand?

“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the marketplace.” – David Ogilvy

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