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Radio Publicity Tips

| August 1, 2013 | 0 Comments

When doing a radio or TV interview, the most important thing is your ability to connect with the host AND the audience. To get your audience to respond to your message you’ve really got to bring a lot of enthusiasm and authenticity.

radio interviewOne way to achieve that connection is to make the host look good. Use the host’s name and say, “You know, (insert his/her name), that’s a great point.” When you get callers, use the caller’s name, correctly pronounced, in your answer.

Focus on creating an atmosphere where it’s clear that you want to help the audience and help the host, and you’re really excited about what you’re doing. When you do, the host will start plugging you – and may even invite you back! If you’re doing a print interview, the reporter will give you more space in their article.

Put these simple but important tips to work the next time you do an interview. You may be amazed at the results! Come back here, leave a comment, and let me know how they worked for you.

Here is to your success!

Have a Magical Day!


This tip is taken from Michelle’s blog, which can be found on her website,

Michelle is looking for your best tips, strategies and inspiring stories on Publicity for her upcoming “Lessons From Publicity” book. If you would like to learn more about how to contribute, and get a FREE download of Michelle’s “Dream Tips From A Publicist” (no submission required), click here.




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Category: Lessons From Publicity, Publicity Tips

About the Author ()

Michelle Colon-Johnson is the Founder of 2 Dream Productions, Inc. a book publicist company that specializes in working with authors and speakers get more publicity to sell their books and products. To learn more about Michelle, and 2 Dream Productions, visit her website at

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